Roy Furr – Story Selling Master Class

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Roy Furr – Story Selling Master Class

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This is how.

Long before I became an A-list copywriter, I kept hearing from all the greats that “story sells.” The only problem was that when I tried to tell a story in my sales message, it didn’t work. I liked my stories, but they never seemed to move my prospects any closer to the sale.

In fact, when I was in college, I’d taken a class on writing modern short stories. I had my head handed to me by the instructor, because, he insisted, “Readers today just wouldn’t give this story the time of day.”

I knew there was a huge disconnect between how I used stories, and how the real pros did it. I thought…

“If only I could close that gap and figure out how to effectively use stories in my marketing and selling messages, I’d have the keys to the kingdom.”

And so I spent nearly a decade learning, testing, refining, and perfecting the use of stories in selling.

I studied the greats. Both what they did, and what they taught. I went outside of business, and studied the best fiction storytellers. I applied what I learned, and importantly, I kept track of what I could repeat in nearly any selling situation.

I turned the vague directives of “use stories to capture emotion” and “show, don’t tell,” into specific processes and easy templates to follow.

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Only $74  for My Course. What You Get with the Course:

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