Matt Furey – Tao Of Writing Email Copy That Sells

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Matt Furey – Tao Of Writing Email Copy That Sells

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On the front of the CD, there were various numbers and dates, along with the letters MAO.
Huh? What the hell could this be?
So I grabbed the CDs and popped one into my computer. After I’d only listened to the first 32:43 I had three pages of notes.
And the speaker was ME.
Not MAO, as in Chairman Mao.
These CDs are from a 3.5 hour talk I gave several years ago, supposedly on my method of email copywriting. But in true Fureyesque fashion, the audience gets FAR MORE than they expected.
Honestly, I cannot believe many of the words that came out of my mouth during this talk. Although I had an outline of 11 Keys to Writing Fureyesque Emails – I went “off-topic” so much that any serious student of success, even someone who has no desire to EVER write emails for a business, would love to hear this message.
For example, of the 11 Key Points to be covered, the first four are all about HOW I get myself into the right frame of mind, the right mental state, the right emotional space – so that the words flow effortlessly onto the screen.
Now get this – I explained how following this method will reduce your editing by as much as 80%.
And if you’re really in a pure state of flow – you can literally write emails, unedited, that POP like kernels of Orville Redenbacher on high heat.
After looking at my notes from the first 32:43 I went through my notes from other talks I ….

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