Derek Murphy – Reach Your Readers (Original)

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Derek Murphy – Reach Your Readers (Original)

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“Being heard above the white noise. I spend a ton of time marketing and feel like I’m spinning my wheels to reach readers… I feel like I’m missing a huge component of the puzzle and can’t seem to figure out where to put my marketing efforts so they make a difference.”

Does this sound familiar? The problem is that the stuff most authors consider “book marketing” doesn’t work at all, and they don’t know what’s wrong or how to fix it. Sometimes they are doing exactly what everyone tells them to do, but it just isn’t working for them.

That’s always an indicator of a fundamentally broken author platform: usually it’s a problem with the book cover, the description, and not having enough reviews (or more likely, all three). Without fixing those core issues, book marketing doesn’t work.

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