Dave Kaminski – Voice Seo Made Simple

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Dave Kaminski – Voice Seo Made Simple

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WE LIKE TALKING TO DEVICES MORE THAN WE LIKE TALKING TO EACH OTHER

And we like talking more than typing. There are lots of studies, surveys and statistics, but they all come to the same general conclusion.  About 60% of the time, people prefer speaking into a device rather than speaking to a person.  And about 75% of the time, people prefer talking to a device, over typing into one.

Voice search and “conversational commerce” are the next, emerging big things. Except they aren’t hype and they aren’t fads.  Google Home recently overtook Amazon’s Alexa as the top selling voice assistant.  And Google accomplished this even though Amazon’s Alexa line of products are the top sellers on all of Amazon.

That’s not to mention the 1.5 billion smartphones that are sold annually (all with voice search capabilities).  Or that Mastercard is preparing to integrate it’s payment systems into both Google Assistant and Alexa.

Or that Apple currently has 161 job postings related to it’s Siri voice technology.  That’s a lot of really smart people being added to Apple’s small army of other smart people, already working on voice technology.

In other words, if Google, Amazon and Apple are betting big on voice search technology, you better pay attention.  And you better prepare your business for a world dominated by voice search too.

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