Dan Kennedy – Mailbox Millions 2.0

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Dan Kennedy – Mailbox Millions 2.0

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You’re probably overwhelmed with all the “shiny objects” that most marketers try to tout that promises more money in your pocket with little or no effort.   But did you know that there’s a 300+ year-old method that even Google still uses to reach prospects and cut through the clutter in their marketplace:

It’s direct mail.  Yes, it may seem sounds stodgy and antiquated when compared to all the cool-sounding social media strategies out there.   But direct mail is a tried and proven strategy you MUST implement into your business.

Consider these facts:

• 50% of consumers say they pay more attention to postal mail than direct mail.   This is according to an Epsilon Channel Preference Study in 2001.  That means if you insist of communicating entirely or mostly with email and neglect the use of direct mail, you may very well miss HALF the sales opportunities of any given campaign in your list.

• 60% of consumers say they enjoy checking their mailbox and receiving mail.  This is also from Epsilon.  This indicates that there is a positive emotional payoff to consumers in finding letters and other direct mail that matches their interest in the mailbox.

• 65% say they receive too many emails every day to open them all…also from Epsilon.  This means that a fast-growing percentage of people express frustration and RESENTMENT at email marketing—even from sources they have a good relationship with.

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