Melonie Dodaro – Cracking The Linkedin Code 3.0
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Melonie Dodaro – Cracking The Linkedin Code 3.0
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Dear Fellow LinkedIn User,
The promise of digital marketing and social selling is enormous. You can generate more leads and get more clients, without ever having to leave your desk, and in some cases, while you sleep.
In reality, it’s not that simple.
What worked before, isn’t working now. New algorithms, shifting social dynamics, even geopolitical tides make generating sales online a moving target.
There’s too much focus on collecting connections, when they only sit there and gather dust or become annoyed by hollow sales engagement attempts…
…instead of building powerful relationships that lead to REVENUE. People interested in doing actual business stopped caring about your number of connections years ago.
Today, most people spend their time learning about silver bullet, flavor-of-the-day strategies that won’t work a year from now. Rather, they should use a timeless, business-growth strategy that is effective today and will continue to be for many years to come.
In fact, all this time, the obvious answer has been right in front of us.
LinkedIn is the social media platform that was specifically built for business. Yet, most people never get beyond simply gathering connections.
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