Carl Galletti – 2001 Greatest Headlines Ever Written

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Carl Galletti – 2001 Greatest Headlines Ever Written

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The single most important thing you can do to dramatically improve your advertising and marketing is to come up with better headlines. And there is no better way to do that than to study the greatest headlines ever written. As David Ogilvy said: “On the average, five times as many people read the headlines as read the body copy…It follows that unless your headline sells your product, you have wasted 90 percent of your money…headlines, more than anything else, decide the success or failure of an advertisement” Top marketing expert, Jay Abraham, said: “By merely changing the headline, the number of new prospects and sales can increase up to 17 times. That’s 1,700% leverage.” Don Belding added: “selling punch in your headline is about the most important thing.” John Caples joined in: “I have seen one mail order advertisement actually sell, not twice as much, not three times as much, but 19 1/2 times as much goods as another…The difference was that one used the right appeal and the other used the wrong appeal…The appeal is usually expressed in the headline” “If the headline of an advertisement is poor, the best copywriter in the world can’t write copy that will sell the goods…because, if the headline is poor, the copy will not be read. And copy that is not read does not sell goods. On the other hand, if the headline is a good one, it is a relatively simple matter to write the copy.” Vic Schwab said: “…

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