Nerd Marketing – The Conversion Playbook – Advanced Edition
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Nerd Marketing – The Conversion Playbook – Advanced Edition
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Mistake #1 — they only do marketing when they need it. It’s only when sales soften or inventory piles up that they think they need to start marketing.
Mistake #2 — they don’t grow their marketing systems along with their business. When they want to “do marketing” they try a Facebook campaign here, an article there. These marketing “Hail Mary’s” just don’t scale.
Mistake #3 — they know they need to do something so they try to do everything. They make a list of everything in marketing, from Facebook ads to influencer marketing to content to email to PR . . . and they try to do it all. At the same time.
The result of these mistakes is what I call Tactical Maneuver Hell. Too many things to do, none of them done all that well.
Only $48 for My Course. What You Get with the Course:
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